Gothenburg, Sweden / Remote
Product designer with a business mindset
I design products and websites that make sense for the people who use them, and for the business that pays for them. From user research to launched interface.
This website is created with Obsidian, Claude Code and Figma MCP, GitHub and Netlify.
60 000+ SEK
saved per year by the ESSIQ website I led, designed and built
5+
larger product and UX projects, from research to launched interfaces
20+
client projects sold and delivered through my own company
Freelance & consultant clients
Selected work
Three projects where design moved a business goal
“Her natural leadership, ability to drive projects to completion, and her composure in high-stress situations has impressed me. Sofia is a true problem-solver.”
Take a break
Catch a wave
Ride the wave for as long as you can and turn to avoid the other surfers. Every spot gets busier than the last.
Keyboard: ← → to turn, space to start and pause. Click the game to pause. Your best score is saved in this browser.
Levels, from quiet to crowded
- 1 Gerupuk Lombok, Indonesia
- 2 Cloudbreak Fiji
- 3 Byron Bay Australia
- 4 Canggu Bali, Indonesia
BEST 000000
Contact
Let’s talk
Looking for a product designer for your team or your next project? Send me a message and I’ll get back to you.
Sofia Bågenholm
Designer & Founder, Polu Design AB
Gothenburg, Sweden / Remote
